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	<title>News from JORBIDZ &#187; Profitable Copyrighting</title>
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		<title>Tips for Setting Your Copywriting Rates</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/tips-for-setting-your-copywriting-rates.htm</link>
		<comments>http://www.jorbidz.com/profitable-copyrighting/tips-for-setting-your-copywriting-rates.htm#comments</comments>
		<pubDate>Sun, 14 Nov 2010 17:57:50 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/tips-for-setting-your-copywriting-rates.htm</guid>
		<description><![CDATA[When you think about Profitable Copyrighting, what do you think of first? Which aspects of Profitable Copyrighting are important, which are essential, and which ones can you take or leave? You be the judge. A copywriting job can mean brisk business, especially for writers who have the skills and experience. However, that is only if [...]]]></description>
			<content:encoded><![CDATA[<p>When you think about Profitable Copyrighting, what do you think of first? Which aspects of Profitable Copyrighting are important, which are essential, and which ones can you take or leave? You be the judge.</p>
<p>A copywriting job can mean brisk business, especially for writers who have the skills and experience. However, that is only if the writer knows how to strategically price his copywriting services, something that can be very tricky, especially for beginners. Setting a rate for copywriting can be confusing, particularly because you don&#8217;t want to overcharge and turn away prospects or undercharge and not be paid what you deserve. Here are some of the most important things that you should consider when setting your copywriting rates:</p>
<p>Different copywriters charge different rates</p>
<p>This is due mainly to the type of skills you have, your writing expertise and experience.  Beginner copywriters, for example, cannot charge the same rates as more experienced ones.  </p>
<p>The key here is to prove that you can deliver. Even if you have the skills but don&#8217;t have the experience, it can take a while before you can charge a rate as high as those charged by a copywriter with more experience than you do. This, even if you will be writing on the same topic. A Web article, for example, may cost only $75 for a beginner copywriter while a more experienced copywriter may charge at least $120.</p>
<p>The type of writing and topic</p>
<p>The type of writing project and its topic will also affect copywriting rates.  An article written on a general topic, for example, may be charged at a lower rate than a write-up about a project with a specialized topic. Article writing, newsletters, brochures, ads, ghostwriting a book, news stories, press releases, etc. ? require different types of research and styles of writing.</p>
<p>The type of research that has to go into writing will also influence the rates ? the more difficult, intricate and technical the writing needs to be, the higher its rate. Extras that add value to a copywriting service such as search engine optimization or writing using HTML can also allow a writer to charge more.</p>
<p>To give you an idea how much copywriters charge for their services, here are some ballpark figures you might find useful:</p>
<p>For articles that will appear on a website, copywriters charge anywhere from $100 to $400 per write-up. If you choose to charge by the hour, the range can be anywhere from a low of $50 to around $85. For Web content that will fill 10 pages, you might want to charge for about $1,000 to $1,500, depending on the type of content.</p>
<p>So far, we&#8217;ve uncovered some interesting facts about Profitable Copyrighting. You may decide that the following information is even more interesting.</p>
<p>For press releases, copywriters often charge from $300 to around $600 while others may charge lower, starting at around $100 or $150.</p>
<p>For sales letters, freelance copywriters usually charge a whopping $1,000 to around $2,000 per letter. Some, such as those still building their portfolio, can charge from a low of $200 to around $500.</p>
<p>The number of wordS</p>
<p>Many copywriters charge per word while others prefer a set number of minimum words per write-up. These become the basis of their copywriting rates. For example, a copywriter may charge a lower rate for a 300-word write-up than he would for a 500-word article.</p>
<p>The frequency of the writing project</p>
<p>There are different copywriting rates set for one-time writing projects and for continuous assignments. Copywriters will generally charge a slightly lower copywriting rate for continuous projects than for one-time only articles.</p>
<p>After service<br />
As part of their copywriting services, copywriters often allow one revision per article which is included in the set rate. Further revisions and additions are sometimes billed extra or based on a per hour rate. Copywriters may charge from about $30 to $70 an hour to make their revisions.</p>
<p>Self-marketing</p>
<p>Believe it or not, how much you can charge for your copywriting rates will also depend on how well you can sell your writing skills. If you&#8217;re unsure of what to charge and less confident about your writing, you&#8217;re likely to charge a rate that is less than what&#8217;s reasonable for your level of skills and experience. Know your skills and be confident so you will never have to charge an unreasonable rate.</p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: <a href="http://www.team-gvo.com"><b>GVO</b></a></p>
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		<title>How to Set Up Your Copy</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/how-to-set-up-your-copy.htm</link>
		<comments>http://www.jorbidz.com/profitable-copyrighting/how-to-set-up-your-copy.htm#comments</comments>
		<pubDate>Sat, 13 Nov 2010 18:27:21 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/how-to-set-up-your-copy.htm</guid>
		<description><![CDATA[Writing web copy can be tricky: you need to set it up in such a way that you are able to address the needs of your target market. Moreover, web copy is not like any other written or printed piece of writing: it has to be written concisely, with all the pertinent details shown so [...]]]></description>
			<content:encoded><![CDATA[<p>Writing web copy can be tricky: you need to set it up in such a way that you are able to address the needs of your target market. Moreover, web copy is not like any other written or printed piece of writing: it has to be written concisely, with all the pertinent details shown so that the person reading the copy will pick up all the main ideas immediately. In the world of the Internet, writing the right web copy is important: people do not visit a website and read every single word in it, but they do need to get the right information in the least amount of time. You, as a copywriter, need to address their needs.</p>
<p>In particular, you need to answer four basic questions when writing web copy. First, why are your visitors at that website and why should they be there? Are they in need of a product or service? Do they fit a particular demographic that needs your help? Second, what should they do? Should they buy your product or service? Should they call you? Provide your visitors with a road on which to travel instead of telling them that they should get to a destination by their own terms.</p>
<p>Third, answer why your visitors should even do anything. Should they buy a product or service to get themselves out of a financial rut? Should they buy something from you so that they can enjoy life better? Finally, what should they do next? Should they go out and buy things, save money, ask for more help? What should they expect from you?</p>
<p>Remember these four basic questions when you set up your copy. You will need maintain consistency in your look and tone, moreover, so that when people read through your copy, they will feel comfortable and not have their brains scattering all over the place, what with the multitude of ideas that you present.</p>
<p>Is everything making sense so far? If not, I&#8217;m sure that with just a little more reading, all the facts will fall into place.</p>
<p>When setting up your copy, remember that you need to keep it from looking like a sea of text. Break up your pages and format information your information into smaller pieces of text. If you have a well-formatted page in a single font that is easy to read, it can be more inviting, and can actually beckon potential customers to start reading. Moreover, provide some white space: don&#8217;t have very large paragraphs so that your customers&#8217; eyes can be soothed and relaxed as they skim over the page.</p>
<p>When formatting between paragraphs, leave two empty lines beneath the paragraph, as well as after every title and heading, in order to mark off and delineate ideas. This can provide white space, as well as a logical division of information that can tell your customers what to think and how to organize their thoughts. If you must use large amounts of text, keep them in narrow columns so that your customers do not have to read from one end of their computer screens to the other.</p>
<p>Subheadings can help you out and make your work more interesting and accommodating. In fact, they can aid visitors in scanning through the text and knowing what ideas to expect and where to find something that they are looking for. Have attractive titles, too, so that you can better catch your visitors&#8217; attention.</p>
<p>These are only a few tips that you may want to use in setting up your copy. For more tips, look through effective web copies and see what makes them tick. Moreover, practice so that you can produce better copies every time.</p>
<p>Now you can understand why there&#8217;s a growing interest in Profitable Copyrighting. When people start looking for more information about Profitable Copyrighting, you&#8217;ll be in a position to meet their needs.</p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: <a href="http://www.team-gvo.com"><b>GVO</b></a></p>
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		<title>Simplicity Rules in Copy Writing</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/simplicity-rules-in-copy-writing.htm</link>
		<comments>http://www.jorbidz.com/profitable-copyrighting/simplicity-rules-in-copy-writing.htm#comments</comments>
		<pubDate>Wed, 03 Nov 2010 22:05:10 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/simplicity-rules-in-copy-writing.htm</guid>
		<description><![CDATA[In today&#8217;s world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed. The adage?Simplicity is Beauty? does not only apply to individuals but it will also [...]]]></description>
			<content:encoded><![CDATA[<p>In today&#8217;s world, it seems that almost any topic is open for debate. While I was gathering facts for this article, I was quite surprised to find some of the issues I thought were settled are actually still being openly discussed.</p>
<p>The adage?Simplicity is Beauty? does not only apply to individuals but it will also benefit you if you&#8217;re into copy writing. The simplicity rule should also apply on your copy. You can be a learned writer from your school but the style can be that which is impersonal, rigidly structured and formal. </p>
<p>To attract visitors to your site, being simple is good. Since readers are primarily interested on what you have to say, you may entice them to read on or discourage them and give up. Creating a simple yet concise and clear copy that is easy to read and comprehend is the best way to inform your clients of your point.  Here are some easy tips to simplify your website and make it a winner:</p>
<p>1. Create simple and clean designs with a clear navigation system. You can repeat the images, colors, formatting and text throughout the site since guests will not wonder if they have unintentionally left your site.   </p>
<p>2. For your background, use contrasting colors and avoid using light texts on light backgrounds. Dark texts are easier to read on a light background. Be careful with your background patterns since they can obscure the site&#8217;s content instead of flattering it. Avoid underlined or blinking texts. These texts may annoy and distract visitors. Your hyperlinks must be the only documents underlined on your site.    </p>
<p>3. Make your copy easy to read, understand and use. Try your best to be lucid. Use simple words; those that are used for everyday speech. Use terms that are not to vague and very understandable. Don&#8217;t be too stuffy; remove pompous words and replace it with plain words.  Minimize complicated gimmicks and constructions. If you can&#8217;t give the information directly and briefly, you must consider writing the copy again. </p>
<p>The best time to learn about Profitable Copyrighting is before you&#8217;re in the thick of things. Wise readers will keep reading to earn some valuable Profitable Copyrighting experience while it&#8217;s still free.</p>
<p>There are multi-syllable words that can be replaced by simple terms. For example, information can be replaced by a simpler word ?facts?, demonstrate can be replaced with ?show?, gratis with ?free?, regarding with ?about?, etc. Check each word and ask yourself if there are words that can still be simplified to lessen the syllable length. By this method, the words can easily roll off the readers&#8217; tongue and they can easily remember them as they read. </p>
<p>4. Check your spelling and check spelling errors. This will not earn your site too many visitors.  because this will make your page look unprofessional. You can utilize a spell checker such as the HTML Toolbox.</p>
<p>5. Don&#8217;t be over chatty and suspense killer. Surprises in the middle of one sentence is not informative, rather very irritating. Do not be too arrogant as well; don&#8217;t be too boastful in presenting your visitors of your intelligence and cleverness. This will not impress them but will surely bore them. Remember that your aim here is not only to present the readers of what you have but also to encourage them. </p>
<p>6. Do not be overly instructive. If you have so many words beginning with expect, consider, compare and imagine, the readers might think that what they&#8217;re reading are stylebooks or textbooks. </p>
<p>Writing a simple copy is vital since your goal is let your visitors understand what you&#8217;re trying to inform them with less effort on their part. The visitors wouldn&#8217;t want to spend long hours just figuring out what your site is all about.</p>
<p>You should aim to entice visitors to immediately click the order button without second thoughts. So write simple and win them all! </p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: <a href="http://www.team-gvo.com"><b>GVO</b></a></p>
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		<title>8 Types of Headlines That Sell</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/8-types-of-headlines-that-sell.htm</link>
		<comments>http://www.jorbidz.com/profitable-copyrighting/8-types-of-headlines-that-sell.htm#comments</comments>
		<pubDate>Wed, 27 Oct 2010 20:05:40 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/8-types-of-headlines-that-sell.htm</guid>
		<description><![CDATA[The following article covers a topic that has recently moved to center stage&#8211;at least it seems that way. If you&#8217;ve been thinking you need to know more about it, here&#8217;s your opportunity. There are effective ways on how to infuse your visitors the sense of urgency your page is trying to convey. Since the most [...]]]></description>
			<content:encoded><![CDATA[<p>The following article covers a topic that has recently moved to center stage&#8211;at least it seems that way. If you&#8217;ve been thinking you need to know more about it, here&#8217;s your opportunity.</p>
<p>There are effective ways on how to infuse your visitors the sense of urgency your page is trying to convey. Since the most crucial part of your site is the part where the visitors land, headlines are very vital to bring to them your point at the most immediate time possible. </p>
<p>Writing the best headline is not too complicated as many marketers would think; it can be simple if you will follow the right process. Rather than thinking of how you should write your headline, think of what it should say to your visitors. To help you think about a possible headline, listed here are the types of headlines to choose from:</p>
<p>1.News Headline. If your service or product proposes something newsworthy, publicize it on your headline. You&#8217;ll naturally use this to present your new product or an enhancement on your existing product. You can make use of words like Now, New, Introducing, Just Released, Finally, At Last or Announcing to make your News Headline more appealing. For example: Finally! A New Diet Pill that Can Work For Just Seven Days! </p>
<p>2.Benefit Headline. Features do not sell but benefits do. To compose a winning benefit headline, you must be overly familiar with your market. This will let you offer them a compelling and powerful benefit driven headline that will easily entice your audience. Research on every little benefit that your prospects are looking for on a product or service. En example of a benefit headline is: Cleans and Whiten Your Teeth?</p>
<p>3.Guarantee Headline. These are headlines which present appealing benefits and guarantee results. If your product or service gives powerful guarantee, let your would-be customers know it by showing it on your headline. For example: Whitens your Skin in just 10 days? Money Back Guarantee!   </p>
<p>It seems like new information is discovered about something every day. And the topic of Profitable Copyrighting is no exception. Keep reading to get more fresh news about Profitable Copyrighting.</p>
<p>4.How to Headline. There are many ?How Tos? present either in books or sites so you wouldn&#8217;t be wrong on this type. Try placing ?how to? on your headline and it will really be enticing for your prospects to know what solutions, information and advices you have for their problems. For example: How to Win Back Your Husband? </p>
<p>5.Testimonial Headline. This type of headline utilizes testimonials of customers for the headline. Your customers will sell for you since they will be talking of the benefits they gain from your products. For Example: I Earn A Lot By Just Purchasing this Self-Help Book </p>
<p>6.Question Headline. You must be cautious when using this type. You must be well informed of your market or you may blow your chances of winning them by this advertising drive. The good types of question headlines are those that encourage your prospects to be involved. For example: Have You Turned Your First Date into Disaster? </p>
<p>7.Command Headline. The type of headline which instructs your costumers on what they will do. The command must encourage action through benefit offerings that will really help them. Most effective headlines must start with action verbs. For example: Stop Your Financial Problems! </p>
<p>8.Reason Why Headline. This headline will give your prospective costumers particular reasons why they need to read your sales letter, your website or your ad. These headlines are effective since they include specific numbers and facts. For example: Easy and Fun Ways to Earn $500 From Home. </p>
<p>You can model your headline from the types listed above; but be sure to sizzle your headlines to compel your prospects to read your site. Move beyond the usual and create your headline at a different angle. Add up some new attention grabbing terms and see your sales surge up!</p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: <a href="http://www.team-gvo.com"><b>GVO</b></a></p>
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		<title>How to Review Your Copy</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/how-to-review-your-copy.htm</link>
		<comments>http://www.jorbidz.com/profitable-copyrighting/how-to-review-your-copy.htm#comments</comments>
		<pubDate>Mon, 11 Oct 2010 05:11:01 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/how-to-review-your-copy.htm</guid>
		<description><![CDATA[Have you ever wondered what exactly is up with Profitable Copyrighting? This informative report can give you an insight into everything you&#8217;ve ever wanted to know about Profitable Copyrighting. So you&#8217;ve written your web copy, and you&#8217;ve got it ready to review. You&#8217;re ready to post it online and you want to start selling your [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever wondered what exactly is up with Profitable Copyrighting? This informative report can give you an insight into everything you&#8217;ve ever wanted to know about Profitable Copyrighting.</p>
<p>So you&#8217;ve written your web copy, and you&#8217;ve got it ready to review. You&#8217;re ready to post it online and you want to start selling your product and service. However, you are not sure if it is ready to go online ? and you are not sure if you have the best copy that fully and accurately describes you, your product and service, and what you feel about it. It&#8217;s time to review it: but how?</p>
<p>First, you need to remember that you need to shed the skin of the writer and put on the fur of the reader. You, the Internet reader, are not interested in every single word of the copy: you need to get the information at one click, at one go, and get a lot of this information without having to go through every single word, but by looking quickly through the copy. In order to test this, you may need to have a few friends on hand. Skim the copy and see if you get the information immediately. Does the copy interest you at first glance? Don&#8217;t read into the sentences too much: see if the copy stands out and if it entices you to start at the beginning and read more.</p>
<p>Remember, a copy is your magic ticket to getting a casual reader to start reading your work and going through your website. It could well be your magic ticket turning that same casual reader into a buyer! So be careful with your review. Ask yourself: if I had only five minutes to spare, would I read this? Is it too long and daunting? Is it too short and careless? There&#8217;s nothing wrong with a moderately-sized copy: it shows that you have a lot to say, but you know your stuff well enough so that you don&#8217;t need a lot of flowery words to get your point across.</p>
<p>Now that we&#8217;ve covered those aspects of Profitable Copyrighting, let&#8217;s turn to some of the other factors that need to be considered.</p>
<p>Do you have all your facts straight, and all of them written into your copy in a concise manner? This means that you need to deliver your key points through a single line or two, at the most, of text. If you keep on going for far longer, you may as well write a blog entry about your day and all your feelings: the longer you go, the easier it will be for you to lose your visitor.</p>
<p>Is the copy written with the right grammar and syntax? You might be surprised: people will communicate via text shortcuts on your local forum or mailing list, but they will demand that they be written to in proper English. The right grammar and syntax will also show how professional you are: if you can&#8217;t take care of something as basic as grammar, then how can your customers trust you to take care of their needs and wants? How can customers trust you to have a product or service that actually will help them?</p>
<p>Is the copy formatted well, with a lot of white space? White space will give your readers&#8217; eyes some respite from the text, and it will actually invite people to read your copy. Moreover, avoid putting text in daunting, big seas of paragraphs: break these paragraphs down. Put text in narrow columns so that your customers do not strain their eyes. Not only should your copy be suited to match a certain professional tone, it should also have the appearance of being something that should be read at all.</p>
<p>These are only a few tips that you should remember when reviewing your copy. If you have a well-written copy, you will find it easier to get more customers and catch people&#8217;s attention.</p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: <a href="http://www.team-gvo.com"><b>GVO</b></a></p>
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		<title>Headlines and Tone Testing: Are You Able to Get Your Message Across?</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/headlines-and-tone-testing-are-you-able-to-get-your-message-across.htm</link>
		<comments>http://www.jorbidz.com/profitable-copyrighting/headlines-and-tone-testing-are-you-able-to-get-your-message-across.htm#comments</comments>
		<pubDate>Mon, 20 Sep 2010 12:00:47 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/headlines-and-tone-testing-are-you-able-to-get-your-message-across.htm</guid>
		<description><![CDATA[Writers often depend on headlines to create appeal for their write-ups. Headlines, after all, are often the first line of writing that a person reads when he comes across an article, news story or book. A headline can create curiosity, stir up interest and generate wonder. The tone of the headline also affects the readers&#8217; [...]]]></description>
			<content:encoded><![CDATA[<p>Writers often depend on headlines to create appeal for their write-ups. Headlines, after all, are often the first line of writing that a person reads when he comes across an article, news story or book. A headline can create curiosity, stir up interest and generate wonder. The tone of the headline also affects the readers&#8217; response and elicits reactions right then and there. For proper headline creation and tone testing, here are some things to keep in mind:</p>
<p>The headline should set the tone</p>
<p>Whether your write-up is upbeat, formal, businesslike, provocative, engaging or a call-to-arms kind of thing, the tone of your headline should reflect it. Very often, your goal as a writer helps set the tone of the headline and the subsequent body of the write-up.  </p>
<p>Are you trying to give information? Raise a question? Intrigue the reader? Create a sense of urgency?  Decide on the goal of your write-up first and this will help guide you on finding the tone for your headline.</p>
<p>Write down the keywords that define your article</p>
<p>This is especially important if you will be writing for the Web and quite useful even if you will be writing for print. Keywords are words that reflect or represent the main idea or topics that will be found in your article. These keywords should then be found in your headline.</p>
<p>Although some keywords are rather neutral in tone, there are some that best express the feelings or emotions that you might find appropriate for your write-up. Write these words down so you can decide later which one to use to achieve the best effect. When you go through tone testing later, this effect will be easier to determine.</p>
<p>Truthfully, the only difference between you and Profitable Copyrighting experts is time. If you&#8217;ll invest a little more time in reading, you&#8217;ll be that much nearer to expert status when it comes to Profitable Copyrighting.</p>
<p>Write down the words that reflect the tone of your headline</p>
<p>Some words, like adjectives such as &#8216;truly&#8217;, &#8216;really&#8217; and &#8216;absolutely&#8217; set the tone of the headline, making it seem like what you have to offer is the ultimate.  These words give a sense of exclusivity and can help your headline stand out. &#8216;How to&#8217;, &#8216;Guide to&#8217; and &#8216;Tips for&#8217; are often used in headlines to set the tone for an instructional article.  Action words, on the other hand, set the tone for enthusiasm, making the headline sound urgent.</p>
<p>Tone testing<br />
So how do you know that you truly have the right tone for your headline? Test it. Go online, use at least three search engines and type the headline you&#8217;re planning to use. Use the exact words initially to test the headline.  </p>
<p>Once the search engine has produced a listing of results, go to the top 3 or 5 of these links and check how relevant your headline is. Read the articles as well and check if the tone is similar to the tone of writing you wish to use.  </p>
<p>As part of the audience, you should be able to tell if the tone of the headline works.  Test it against your reaction and how you responded to the headline and the subsequent body of the article. Check reader reactions in the comment section as well. There&#8217;s a good chance you&#8217;ll find frank assessment of the write-up there.  Then use what you&#8217;ve learned to apply in your own writing.</p>
<p>Test the tone with a limited audience. Try showing the headline to friends and ask them what they think.  More importantly, ask them what kind of emotion/s the headline produces. If the answer is exactly what you intend the headline to create, you&#8217;re on the right track. If not, revise the headline.</p>
<p>You could also tone test the headline by posting it online. Then change the words strategically to see the kind of reaction you receive.  Once you achieve what you want, stick to that headline.</p>
<p>Don&#8217;t limit yourself by refusing to learn the details about Profitable Copyrighting. The more you know, the easier it will be to focus on what&#8217;s important.</p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his top ranked GVO affiliate site: <a href="http://www.team-gvo.com"><b>GVO</b></a></p>
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		<title>Writing Copy?  Why Grammar Is Not Everything and What You Should Do About It</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/writing-copy-why-grammar-is-not-everything-and-what-you-should-do-about-it.htm</link>
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		<pubDate>Mon, 13 Sep 2010 14:31:27 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/writing-copy-why-grammar-is-not-everything-and-what-you-should-do-about-it.htm</guid>
		<description><![CDATA[It may seem like a contradiction but grammar is indeed not everything when it comes to writing copy. When producing an article, news story or press release, there are various factors that have to be considered in order to write truly exceptional copy ? the kind of copy that people will find useful enough to [...]]]></description>
			<content:encoded><![CDATA[<p>It may seem like a contradiction but grammar is indeed not everything when it comes to writing copy. When producing an article, news story or press release, there are various factors that have to be considered in order to write truly exceptional copy ? the kind of copy that people will find useful enough to actually finish reading. Find out what these are and learn how to use them together in order to maintain balance in your written work:</p>
<p>Content matters, first and foremost</p>
<p>Content in this context refers to substance ? the overall worth of the write-up. It doesn&#8217;t refer to the number of words used or type of words you chose to use.  What does your write-up say?  What value can the readers get out of it? Are you substituting good grammar and big words because you have nothing else to say?</p>
<p>Although you shouldn&#8217;t be afraid of big words, it&#8217;s always better not to complicate things for your readers. Determine your target audience first ? their interests, capacity, what they find useful and interesting ? and then write for them. By placing more importance on what your readers can get out of your write-up, you will be producing more substance out of your copy. After all, what&#8217;s great grammar if there&#8217;s nothing good in what you have to say?</p>
<p>Focusing solely on grammar is distracting</p>
<p>One common mistake among writers is obsessing about grammar when they begin to write. As a result, they get distracted, derailed from their train of thought. Imagine having a really terrific idea and then worrying over where to place a comma or which clause to use first.  The great ideas and content that could have come out of you as a writer and made your writing better can get lost or confused with other ideas and concerns.  </p>
<p>When writing, don&#8217;t worry too much about grammar, at least at first. Write down words as they come to you.  Don&#8217;t let the subject of grammar bother you when inspiration strikes.  Only when you&#8217;re done should you then go over what you have written to check and improve it. Only then should grammar be a concern. After all, how can you proofread something you haven&#8217;t even written yet?</p>
<p>How can you put a limit on learning more? The next section may contain that one little bit of wisdom that changes everything.</p>
<p>Even the greatest focused on substance and not on form</p>
<p>The great American writers Ernest Hemingway and William Faulkner had a famous rivalry.  Faulkner, a writer praised for his intricate prose style (that initially confused his readers), criticized Hemingway&#8217;s trademark simplicity.</p>
<p>Hemingway fired back, saying that there are &#8216;simpler and better words&#8217;, even saying that Faulkner shouldn&#8217;t think that &#8216;big emotions come from big words&#8217;. Refusing to give in and use what he called &#8217;10-dollar words&#8217;, Hemingway continued to write in his simple, easy style. He is still a well-loved and much-admired author today.</p>
<p>Grammar is not everything, but&#8230;</p>
<p>Grammar may not be everything but it is still a major component of good copy. You can&#8217;t just ignore the value of good grammar because it isn&#8217;t the be-all and end-all of writing.  </p>
<p>Good grammar is equated to professionalism and is considered the true sign of a skilled and experienced professional. Furthermore, it&#8217;s also considered as one of the signs that what you have written is reliable. Bad grammar, on the other hand, is for amateurs, lazy writers and scammers.</p>
<p>Although grammar is not everything in writing copy, don&#8217;t ignore it. Use it as a means to improve what you have already written and progress as a writer.</p>
<p>When word gets around about your command of Profitable Copyrighting facts, others who need to know about Profitable Copyrighting will start to actively seek you out. </p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his new GVO affiliate site: <a href="http://www.gvo.co"><b>GVO</b></a></p>
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		<title>6 Quick Tips for Writing a Good Copy Headline</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/6-quick-tips-for-writing-a-good-copy-headline.htm</link>
		<comments>http://www.jorbidz.com/profitable-copyrighting/6-quick-tips-for-writing-a-good-copy-headline.htm#comments</comments>
		<pubDate>Sun, 05 Sep 2010 21:30:00 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/6-quick-tips-for-writing-a-good-copy-headline.htm</guid>
		<description><![CDATA[Writing an effective copy headline is a challenge if you know you&#8217;re going to issue a call to action in the end, and that action is something that people will be initially reluctant to do like subscribing to an e-newsletter or buying a product. If you want your readers to do something, you need to [...]]]></description>
			<content:encoded><![CDATA[<p>Writing an effective copy headline is a challenge if you know you&#8217;re going to issue a call to action in the end, and that action is something that people will be initially reluctant to do like subscribing to an e-newsletter or buying a product. If you want your readers to do something, you need to convince them right away and starting with the very first word of your headline.</p>
<p>Offer Something Right Away</p>
<p>If you have something to offer to your readers, something they need and in exchange for what you&#8217;re going to ask them to do, make it immediately clear with your headline. When people start reading something online and they aren&#8217;t actively seeking information, they want to know what they&#8217;re going to get if they continue reading and they want to know what it is right away.</p>
<p>Make It Urgent</p>
<p>People are generally prone to take action if they know they&#8217;re running against time. Create a sense of urgency with your headline by telling your readers that your offer only stands up to a certain date or that you&#8217;re fast running out of stocks. You can also make it a do-or-die offer; if they let this opportunity slip them by, it&#8217;s gone forever.</p>
<p>Take care, however, when using this type of headline as it comes with certain responsibilities. Make sure you withdraw your offer at the stated time. If you&#8217;re going to extend the deadline, you better have a good explanation ready so as not to lose your credibility.</p>
<p>Keep It Simple and Powerful</p>
<p>Online copies have to be simple and as headlines are a part of the copy, it stands to reason that they have to be simple as well.</p>
<p>Don&#8217;t bother using long and difficult words. They won&#8217;t make a difference if no one comprehends them. Aim for powerful words instead. These words inspire action and call strong images immediately to mind. ?Make Your Business Live Longer? as a copy headline can be improved, for instance, if you replace passive-sounding words with forceful ones. ?Make Your Business Survive? has greater impact compared to the previous headline, don&#8217;t you think?</p>
<p>If you base what you do on inaccurate information, you might be unpleasantly surprised by the consequences. Make sure you get the whole Profitable Copyrighting story from informed sources.</p>
<p>Keep It Short</p>
<p>Yet another requirement for online copies is brevity and naturally, headlines must follow the same rule. As a rule, online readers scan what they read and consequently, they&#8217;ll be able to understand a five-word-headline more quickly than a ten-word one.</p>
<p>For a good copy headline, try to lessen the use of particles, prepositions, linking verbs, and other words that won&#8217;t make a difference to your readers.</p>
<p>Don&#8217;t Try Too Hard</p>
<p>Naturally, funny and witty headlines are better but trying too hard could backfire on you. If there&#8217;s no way to make a headline funny or clever then leave it simple. If you manage to get your message across then you&#8217;ve done your job.</p>
<p>Use Numbers</p>
<p>They&#8217;re easier to recall and they sound more impressive. Instead of simply headlining a copy with ?Tips for Gardening?, you can substantially improve it just by adding a digit. ?6 Tips for Gardening? encourage people to read more because they know they have six (more than one&#8217;s many!) tips to look forward to in a single article.</p>
<p>Review and Revise</p>
<p>You may think you&#8217;ve made a perfect headline upon typing the last word, but give it a minute or two and you&#8217;ll be able to view it more objectively. Good luck on writing those headlines!</p>
<p>Hopefully the sections above have contributed to your understanding of Profitable Copyrighting. Share your new understanding about Profitable Copyrighting with others. They&#8217;ll thank you for it.</p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his new GVO affiliate site: <a href="http://www.gvo.co"><b>GVO</b></a></p>
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		<title>Unbridled Writing: 6 Ways to Make Your Copy Flow</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/unbridled-writing-6-ways-to-make-your-copy-flow.htm</link>
		<comments>http://www.jorbidz.com/profitable-copyrighting/unbridled-writing-6-ways-to-make-your-copy-flow.htm#comments</comments>
		<pubDate>Sat, 04 Sep 2010 17:43:53 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

		<guid isPermaLink="false">http://www.jorbidz.com/profitable-copyrighting/unbridled-writing-6-ways-to-make-your-copy-flow.htm</guid>
		<description><![CDATA[The following paragraphs summarize the work of Profitable Copyrighting experts who are completely familiar with all the aspects of Profitable Copyrighting. Heed their advice to avoid any Profitable Copyrighting surprises. Writing copy can be like driving a car. There are days when everything is smooth and continuous, some days it can be boring, some days [...]]]></description>
			<content:encoded><![CDATA[<p>The following paragraphs summarize the work of Profitable Copyrighting experts who are completely familiar with all the aspects of Profitable Copyrighting. Heed their advice to avoid any Profitable Copyrighting surprises.</p>
<p>Writing copy can be like driving a car. There are days when everything is smooth and continuous, some days it can be boring, some days you can get lost and have to find your way back. There will also be days when you run out of gas and can go no further. When or if this happens, it can be very troublesome, particularly if you have a deadline to meet. So how do you make your copy flow?  Here are ways you can use:</p>
<p>Use an outline</p>
<p>Before you begin a writing project or an article, write a short, simple outline about the topic. Use headlines, sub-headings and a list of topics under each one. This will serve as a map to help guide you on what to write. This is also a good reference if you wish to have an overview of how the write-up will progress and be unveiled to the reader.  This will help make your copy flow just when you need it most.</p>
<p>The outline will also help control your writing. Sometimes you can get carried away by emotions, mood or inspiration. The result ? you produce too much content that you probably won&#8217;t need to make your copy worthwhile.  With an outline, you know exactly the kind of ideas you want to use and exclude those that do not belong.</p>
<p>Use an idea book</p>
<p>Inspiration can strike from anywhere. When it does, you can&#8217;t really choose the time or the location.  It happened to Michael Jackson once, when he was on board a plane. The music and lyrics to a song came to him but since he couldn&#8217;t write music and had no recording device with him, he had to endure the long flight with the music ringing in his head.</p>
<p>It was only when the plane touched down and he could finally record the music that he was able to write the song. The song, titled &#8216;Muscles&#8217;, later on became a hit for diva Diana Ross.</p>
<p>Like Jackson, how often have you been touched by the Muses only to find out that you have nothing to write with because you&#8217;re in the middle of a party or putting on make-up in the bathroom?  </p>
<p>Those of you not familiar with the latest on Profitable Copyrighting now have at least a basic understanding. But there&#8217;s more to come.</p>
<p>Make sure that when you&#8217;re blessed with an idea, you&#8217;re ready. Keep a small notepad in your purse or around your work area. When an idea comes, write it down immediately. Don&#8217;t wait. Memory can be very slippery and confusing so don&#8217;t rely on it too much. Write the idea down, record it, paint it, illustrate it ? anything that will help remind you later. So when it&#8217;s time to write, you can make copy flow and not have any problems producing a write-up.</p>
<p>Allow topics to transition</p>
<p>To make copy flow when writing, allow relational progression from one topic to the next.  If you have an outline, this is rather easy to do because you have a sense of which topic to write about in the next sentence or paragraph.</p>
<p>Don&#8217;t try to impress or worry about grammar&#8230; yet</p>
<p>You cannot make your copy flow if you keep getting distracted by other tasks such as editing or proofreading. Forget about these things at first. Your job is to write, so do it and stop worrying about correct grammar or spelling. If you&#8217;re using a word processor, making the corrections will be a breeze later. Write as the thoughts come to you and don&#8217;t interrupt.</p>
<p>Review what you&#8217;ve written</p>
<p>In many cases, when you&#8217;re stumped in the middle of an article, you could refresh your mind by going through what you have already written. This will help remind your brain of the message you&#8217;re trying to get across.  </p>
<p>Write. Just write</p>
<p>Oftentimes, the best way to make your copy flow is to keep writing. Again, worry about the outcome later.  You can always go back and make revisions. For now, write what you know, unleash your creativity and keep writing.</p>
<p>Of course, it&#8217;s impossible to put everything about Profitable Copyrighting into just one article. But you can&#8217;t deny that you&#8217;ve just added to your understanding about Profitable Copyrighting, and that&#8217;s time well spent.</p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his new GVO affiliate site: <a href="http://www.gvo.co"><b>GVO</b></a></p>
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		<title>10 Quick Tips for Proofreading Your Copy</title>
		<link>http://www.jorbidz.com/profitable-copyrighting/10-quick-tips-for-proofreading-your-copy.htm</link>
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		<pubDate>Thu, 26 Aug 2010 11:11:45 +0000</pubDate>
		<dc:creator>Anders Eriksson</dc:creator>
				<category><![CDATA[Profitable Copyrighting]]></category>

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		<description><![CDATA[The more you understand about any subject, the more interesting it becomes. As you read this article you&#8217;ll find that the subject of Profitable Copyrighting is certainly no exception. Proofreading is more often than not a neglected responsibility by many copywriters. If you value, however, the opinion of your readers then proofreading is but a [...]]]></description>
			<content:encoded><![CDATA[<p>The more you understand about any subject, the more interesting it becomes. As you read this article you&#8217;ll find that the subject of Profitable Copyrighting is certainly no exception.</p>
<p>Proofreading is more often than not a neglected responsibility by many copywriters. If you value, however, the opinion of your readers then proofreading is but a small price to pay for the success you enjoy because of them.</p>
<p>Knowing What to Look for</p>
<p>Before anything else, proofreading can only be made possible if you know what to look for. This means having a considerable grasp of all the intricacies of proper grammar and punctuation as well as solid knowledge on spelling. If you fail in any of these counts, you need to work on them because they can make a huge difference with the quality of your copies as well.</p>
<p>Appropriate Environment</p>
<p>Proofreading is a job that requires great concentration, so find an environment suitable for the job. Get rid of all possible sources of distraction as well.</p>
<p>On Paper</p>
<p>It&#8217;s easier to overlook errors when you are proofreading with your computer so do print your copy on paper whenever possible. It might be more costly this way, but don&#8217;t you think the sales you can generate for a well-written copy can easily offset the expense?</p>
<p>The Right Mindset</p>
<p>The best way to proofread your copy is to have clear expectations of finding errors. If you think of your work as flawless, you&#8217;re more liable to overlook errors. Remember: a positive outlook ? even if it means finding errors in this case ? always helps in getting a positive outcome.</p>
<p>Read</p>
<p>Resist the temptation to read in the pace that you&#8217;re used to. Instead, read your copy slowly and read it out loud if possible. Reading will help you find errors in the style and cohesion of your writing. </p>
<p>Most of this information comes straight from the Profitable Copyrighting pros. Careful reading to the end virtually guarantees that you&#8217;ll know what they know.</p>
<p>When you&#8217;re done reading from start to finish, try reading it backwards. The brain tries to automatically correct any spotted error in the content, making you read what you think you see instead of what you&#8217;re actually seeing. By reading backwards, you prevent your brain from correcting on auto-mode and view your work for what it really is.</p>
<p>Appearance</p>
<p>Proofread includes correcting the look of your copy. Pay attention to wrong spacing and margins, irregular font styling, and improperly capitalized words. Indeed, pay greater attention to words in uppercase as it&#8217;s more difficult to see errors in that format.</p>
<p>Consistency</p>
<p>Proofreading includes making sure that everything about your copy is consistent. Uniformity, after all, makes a web copy more attractive. If you use a certain name for reference, be sure to use that name at all times rather than confuse your readers with various synonyms sprinkled across your text. </p>
<p>Grammar and Spell Check</p>
<p>The options for these mechanisms provided by your processor are not always right. And no, this doesn&#8217;t mean that you&#8217;re smarter but they&#8217;re probably not configured correctly. In any case, don&#8217;t rely on them to do your work for you. </p>
<p>Over and Over</p>
<p>Proofreading is not a one-time process. You need to do it over and over and at properly spaced intervals to make sure your copy is entirely error-free.</p>
<p>Another Point of the View</p>
<p>Last but not the least, have someone else ? preferably one with the necessary knowledge and experience ? proofread your work. You don&#8217;t have to pay a professional to do it. If you know other copywriters, you can strike a deal and proofread each other&#8217;s work.</p>
<p>A fresh pair of eyes, not to mention unbiased as well, can help find the last few errors in your copy.</p>
<p>Is there really any information about Profitable Copyrighting that is nonessential? We all see things from different angles, so something relatively insignificant to one may be crucial to another.</p>
<p>About the Author<br />
By Anders Eriksson, feel free to visit his new GVO affiliate site: <a href="http://www.gvo.co"><b>GVO</b></a></p>
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